Culturally Intelligent Research + Strategy + Design + Campaigns Sign up to get the NewWorld TrustReview Culturally Intelligent Research + Strategy + Design + Campaigns Sign up to get the NewWorld TrustReviewCulturally Intelligent Research + Strategy + Design + Campaigns Sign up to get the NewWorld TrustReview Culturally Intelligent Research + Strategy + Design + Campaigns Sign up to get the NewWorld TrustReview

A—B Partners is now NewWorld

Our Work

Our Work

Our Work

We collaborate with clients across industries to deliver award-winning work that inspires change, drives impact, and builds trust with diverse audiences.

Empowering A24’s marketing team to better identify and reach AAPI audiences by going beyond monoliths and bridging demographics and psychographics

A24

Message Testing Strategy Parternships Creative Expression Audience Research Focus Groups Playbook Development

Empowering A24’s marketing team to better identify and reach AAPI audiences by going beyond monoliths and bridging demographics and psychographics

Launching a new era of worker power and leadership for one of the largest labor unions in the US

SEIU

Convention Design Media Relation Creative Campaign Strategy

Launching a new era of worker power and leadership for one of the largest labor unions in the US

Uplifting mental health tools to help young people through moments of crisis

YouTube

Character Design Illustration Animation Motion Design Sound Design

Uplifting mental health tools to help young people through moments of crisis

Combatting misinformation targeting Black and Latino voters

Win Black

Message Testing 2020 Content Creation Disinformation Response

Combatting misinformation targeting Black and Latino voters

Making historic clean energy and climate justice investments feel relevant and real

The Payback

Message testing Audience Research Influencer Activation Video and Photoshoot Augmented Reality Digitial and OOH Media Grassroots Partner Activation

Making historic clean energy and climate justice investments feel relevant and real

Ford Foundation

Developing pathways to organize for gig-work labor reform by bringing app workers into community with one another — one built on shared values and identities.

Ford Foundation

Landscape Analysis Metaphor Elicitation Message Testing Playbook Development Creative Prototyping

Developing pathways to organize for gig-work labor reform by bringing app workers into community with one another — one built on shared values and identities.

Building excitement, challenging disinformation and engaging with drivers on the transition to clean, electric trucking

Electric Legacy

EV Audience Research Message Testing Playbook Development Creative Campaign

Building excitement, challenging disinformation and engaging with drivers on the transition to clean, electric trucking

Expanding support for human-rights centered approaches to immigration

Human Rights Watch

Audience Research Message Testing Content Testing and Asset Validation Content Creation Paid Distribution

Expanding support for human-rights centered approaches to immigration

A bold rebrand redefining a 92-year-old legacy organization to empower future movement leaders

Highlander

Brand strategy Brand Identity Content Creation Website Video Production Annual Report Event Design Merch Design

A bold rebrand redefining a 92-year-old legacy organization to empower future movement leaders

Connecting with the culture to expand and diversify membership

WorkMoney

Audience Research Campaign Strategy Campaign Brand Media Strategy Asset Creation Influencer Activation

Connecting with the culture to expand and diversify membership

Inviting a new generation to find their home for activism in the Legal Defense Fund

Legal Defense Fund

Campaign Strategy Campaign Brand Content Creation Video Production

Inviting a new generation to find their home for activism in the Legal Defense Fund

How a Rebrand Opened a Doorway to Fund Feminist Movements

Equality Fund

Strategy Core ID Branding Creative Expression

How a Rebrand Opened a Doorway to Fund Feminist Movements

Contact

8 cities, 4 studios, 1 NYC HQ.