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A—B Partners is now NewWorld

NewWorld

In a world of misinformation —
Trust is our most valuable currency.

About

NewWorld harnesses years of insights on diverse audiences to deliver the cultural intelligence to build trust and drive demand for innovative product and ideas. We specialize in deep persuasion that counters misinformation and build brands at the speed of culture.

What we do:
– Harness data to develop audience insights
– Craft innovative messaging strategies
– Design impactful cultural interventions
– Build inclusive and persuasive marketing campaigns
– Advise leadership on growth opportunities

Creators

The team who created:

Creators

Our Work

Our Work

We collaborate with clients across industries to deliver award-winning work that inspires change, drives impact, and builds trust with diverse audiences.

Empowering A24’s marketing team to better identify and reach AAPI audiences by going beyond monoliths and bridging demographics and psychographics

A24

Message Testing Strategy Parternships Creative Expression Audience Research Focus Groups Playbook Development

Empowering A24’s marketing team to better identify and reach AAPI audiences by going beyond monoliths and bridging demographics and psychographics

Launching a new era of worker power and leadership for one of the largest labor unions in the US

SEIU

Convention Design Media Relation Creative Campaign Strategy

Launching a new era of worker power and leadership for one of the largest labor unions in the US

Uplifting mental health tools to help young people through moments of crisis

YouTube

Character Design Illustration Animation Motion Design Sound Design

Uplifting mental health tools to help young people through moments of crisis

Combatting misinformation targeting Black and Latino voters

Win Black

Message Testing 2020 Content Creation Disinformation Response

Combatting misinformation targeting Black and Latino voters

Making historic clean energy and climate justice investments feel relevant and real

The Payback

Message testing Audience Research Influencer Activation Video and Photoshoot Augmented Reality Digitial and OOH Media Grassroots Partner Activation

Making historic clean energy and climate justice investments feel relevant and real

Ford Foundation

Developing pathways to organize for gig-work labor reform by bringing app workers into community with one another — one built on shared values and identities.

Ford Foundation

Landscape Analysis Metaphor Elicitation Message Testing Playbook Development Creative Prototyping

Developing pathways to organize for gig-work labor reform by bringing app workers into community with one another — one built on shared values and identities.

Building excitement, challenging disinformation and engaging with drivers on the transition to clean, electric trucking

Electric Legacy

EV Audience Research Message Testing Playbook Development Creative Campaign

Building excitement, challenging disinformation and engaging with drivers on the transition to clean, electric trucking

Expanding support for human-rights centered approaches to immigration

Human Rights Watch

Audience Research Message Testing Content Testing and Asset Validation Content Creation Paid Distribution

Expanding support for human-rights centered approaches to immigration

A bold rebrand redefining a 92-year-old legacy organization to empower future movement leaders

Highlander

Brand strategy Brand Identity Content Creation Website Video Production Annual Report Event Design Merch Design

A bold rebrand redefining a 92-year-old legacy organization to empower future movement leaders

Connecting with the culture to expand and diversify membership

WorkMoney

Audience Research Campaign Strategy Campaign Brand Media Strategy Asset Creation Influencer Activation

Connecting with the culture to expand and diversify membership

Inviting a new generation to find their home for activism in the Legal Defense Fund

Legal Defense Fund

Campaign Strategy Campaign Brand Content Creation Video Production

Inviting a new generation to find their home for activism in the Legal Defense Fund

How a Rebrand Opened a Doorway to Fund Feminist Movements

Equality Fund

Strategy Core ID Branding Creative Expression

How a Rebrand Opened a Doorway to Fund Feminist Movements

Partners

We bring years of experience from the frontlines of the information war. Our work with partners in politics, public advocacy, and brand-building have prepared us for the challenges leaders now face across all industries.

Our Insights

Our Insights
Inform Everything.

Our latest TrustReview reveals that confidence in leaders and institutions are in freefall. We help leaders ditch the noise and build the kind of loyalty algorithms can’t measure.

Testimonials

“The partnership was extremely collaborative. The team was thoughtful in their approach and helped guide us in options that would fit within the budget and meet our needs and timeline of the project."

Portrait of Director of Marketing and Communications
Director of Marketing and Communications Global Health Expert Organization

“You and everyone here have a true gift, to speaking about the future in ways we could’ve never imagined and then you all worked hard and made it real. Please know that this is not even close to the last thing we will do together and this is really your win too.”

Portrait of President
President National Workers Union

“I loved working with your team. Their creative work is so fresh and so beautiful, but what makes them a standout is their meticulous approach to production. Their level of thoughtfulness and client engagement is spectacular.”

Portrait of Director of Strategic Initiatives
Director of Strategic Initiatives National Mental Health Organization

Team

If you want to change the world,
call the agency who's done it before.

The diversity of our team reflects the reality of the world we’re building with our partners. We’re fast moving and ready for any challenge, anywhere, anytime.
Team

Contact

8 cities, 4 studios, 1 NYC HQ.